UTM Builder

Free Marketing Tool

Create GA4-ready campaign URLs with source, medium, campaign, term, content, and custom UTM parameters.

Website URL * Paste the final page URL before adding UTM parameters.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term

Campaign Content

Advanced GA4 / custom parameters

Campaign ID

Source Platform

Creative Format

Marketing Tactic

Open URL

utm_source—

utm_medium—

utm_campaign—

utm_term—

utm_content—

Use lowercase values to keep GA4 reports clean.
Use underscores instead of spaces, for example black_friday.
Keep utm_source as the platform or sender, like google, meta, or newsletter.
Keep utm_medium consistent, like cpc, paid_social, or email.