Estimate customer lifetime value across 30, 60 and 90 days using revenue, cost, CAC and repeat-purchase behavior.
Customer Lifetime Value Calculator
Move the sliders and see your LTV update instantly.
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Avg. LTV at 90 days is:
$866.60
Your LTV results:
- 0–30 days LTV: $803.00
- 0–60 days LTV: $824.20 (+$21.20)
- 0–90 days LTV: $866.60 (+$42.40)
Gross margin / purchase$212.00
Total 90-day cohort value$346,640
LTV:CAC ratio19.26x
Optimize Your LTV
Use LTV to understand how much you can afford to spend to acquire a customer. A healthy LTV:CAC ratio usually means your acquisition cost is balanced against future customer value.
1. Improve repeat purchasesEmail, WhatsApp, loyalty programs and lifecycle campaigns can increase 60–90 day value.
2. Reduce acquisition costCompare paid channels and shift budget to campaigns with stronger LTV:CAC ratios.
3. Segment your customersCalculate LTV by cohort, product category, geography or acquisition channel.