Back

SEO

Boutique by Design. Enterprise by Results.

We are a boutique SEO agency for businesses that want expert strategy, transparent reporting, and results that hold up through every algorithm update, and in ChatGPT, Claude, and Google AI Overviews.

We are a small, senior team. That is not a limitation. It is the point.

At most agencies, you sell to a founder or a partner, then get handed off to a coordinator who has 30 other clients and reads from a playbook. At Search.exe, the person who scoped your strategy is the person running it. You get a direct line to the decision-maker, every time.

Everything Your SEO Strategy Needs. Nothing It Doesn't.

Step 1.

Technical SEO

Most ranking problems start here. We audit your site architecture, crawl budget, Core Web Vitals, schema markup, robots.txt, and indexation — then we fix what is broken. Not as a one-off, but as an ongoing discipline.

Step 2.

On-page SEO

Title tags, meta descriptions, heading structure, content optimisation, and internal linking, all aligned to real searcher intent. We work page by page, prioritising the URLs with the highest revenue potential first.

Step 3.

Content Marketing

Keyword-mapped content plans, topic cluster architecture, and expert-written copy that ranks in Google and earns citations in AI-generated answers. Content that works twice as hard.

Step 4.

Off-page SEO

White-hat, editorially earned backlinks from relevant US and international publications. We do not use link farms, PBNs, or guest post networks. We build authority the right way.

Step 4.

GEO

Structured content, llms.txt configuration, schema libraries, and entity optimization so your brand gets cited by ChatGPT, Claude, and Google AI Overviews. This is built into every campaign, not bolted on.

A Process Built on Clarity, Not Complexity

SEO has a reputation for being a black box. Agencies take your money, disappear for a month, and surface with a rank tracker screenshot. We work differently. Here is exactly what happens when you engage search.exe:

Step 1

Discovery Call

We start by understanding your business, not your website. What do you sell, who buys it, what does growth actually look like for you? We learn this before we open a single tool. No templates. No assumptions.
Step 2

Technical & Competitive Audit

We run a deep-dive analysis of your site's technical health, your keyword landscape, and your top competitors using Semrush and our own auditing process. We identify what is holding you back and where the biggest organic opportunities are hiding.
Step 3

Custom Strategy

You get a prioritised roadmap specific to your business, your industry, and your competitive position. It covers traditional SEO and AI search optimisation simultaneously. You see the full plan before a single hour of execution begins.
Step 4

Execution and Optimisation

We implement. Technical fixes, content publication, on-page updates, and link outreach, all executed with precision and communicated clearly. You always know what was done and why.
Step 5

Detailed Reporting

Every month we review performance with you: rankings movement, organic traffic, conversions, and AI mention tracking. We explain what the numbers mean and what we are doing in response. No jargon.
Step 6

Continuous Iteration

Search is not static, and neither is your strategy. We test, refine, and adapt as Google updates its algorithm, as AI platforms change their citation behaviour, and as your business grows into new opportunities.

SEO in 2026 Means Showing Up in Google and in LLM Tools (ChatGPT, Gemini)

Something important has shifted in how people find businesses like yours.

A few years ago, the game was simple: rank on page one of Google, get clicks. Today, 60% of searches end without a click at all, because Google AI Overviews answer the question before the user sees a single organic result. ChatGPT now refers traffic to over 30,000 unique domains per month, up from 10,000 just six months ago. Perplexity, Gemini, and Copilot are handling purchasing research for millions of users who never see a traditional SERP.

If your brand is not being cited in those AI-generated answers, you are invisible to a growing share of your market. And no amount of Google ranking fixes that.

What is GEO?

Generative Engine Optimisation (GEO) is the practice of structuring your content, your technical foundation, and your brand presence so that AI platforms can discover, understand, and cite your business as an authoritative source.

It is distinct from traditional SEO but built on top of it. The good news: 89% of ChatGPT’s cited sources already rank on Bing, YouTube, or Google. Strong SEO is the foundation. GEO is the layer above it.

SEO Services: Frequently Asked Questions

How much do SEO services cost?

Quality SEO services in the US market typically range from $1,500 to $5,000+ per month for a boutique agency engagement. Enterprise campaigns with aggressive targets can run higher. The honest answer is that it depends on your site's current state, your industry's competitiveness, and the scope of work required. What we can tell you is that the cheapest SEO option is rarely the best investment, underfunded campaigns do not move the needle. We are happy to scope an engagement that fits your budget and tells you clearly what is achievable within it. Start with my free SEO audit.

How long does SEO take to show results?

You should expect to see initial ranking movement within 3 to 6 months for most markets. Meaningful organic revenue from SEO, the kind that justifies the investment, typically builds over 6 to 12 months. Some highly competitive keywords take longer. We will not promise timelines we cannot back up, but we will give you an honest forecast based on your site's current authority, the competition level, and the scope of the work. SEO is a compounding investment. The results build on each other over time and become more durable than paid traffic.

What is GEO and do I need it?

GEO stands for Generative Engine Optimisation. It is the practice of structuring your content and technical presence so that AI platforms, ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Copilot, can discover, understand, and cite your brand in their responses. In 2026, any SEO campaign that does not account for AI search is missing a growing share of how people find and evaluate businesses. 60% of searches already end without a click on a traditional result. If your brand is not appearing in AI answers, you are invisible to a portion of your market. We build GEO into every engagement.

What's included in your SEO services?

My professional SEO services include: Technical SEO (architecture, crawlability, Core Web Vitals, schema), On-Page SEO (titles, meta descriptions, content optimisation, internal linking), Content Strategy and Creation (topic clusters, keyword-mapped copy), Link Building (white-hat editorial backlinks), GEO (AI search optimisation across ChatGPT, Perplexity, and Google AI Overviews), and SEO Reporting (monthly Looker Studio dashboards covering rankings, traffic, conversions, and AI mentions). The specific mix depends on your site's needs and your goals.

How is search.exe different from larger SEO agencies?

A few key differences. First, you work with senior strategists directly, not account managers or coordinators. Second, GEO is part of every campaign from day one, not an upsell. Third, we run month-to-month engagements, so we are accountable to results every month, not locked into a contract. Fourth, we bring cross-market perspective from campaigns in the US, UK, and Turkish markets, which sharpens our competitive analysis. And fifth, we are transparent about what we do and why you will always know exactly what happened each month.

What industries you serve SEO?

I have worked across e-commerce, B2B SaaS, real estate, hospitality, and media and publishing. We are open to working in other sectors where we can genuinely move the needle. If you are in a industry I have not listed, the free audit is the best way to assess whether we are the right fit.

Do you offer local SEO services?

Yes. Local SEO is a distinct service covering Google Business Profile optimization, NAP consistency, local citation building, location-specific content, and local pack ranking. If you serve customers in a specific city or region, local SEO services are often the fastest way to generate qualified inbound leads. See our Local SEO page for more detail.

Do you offer any guarantees for SEO?

No ethical SEO agency can guarantee specific rankings. Anyone who does is either misleading you or planning to use tactics that will eventually damage your site. What we do guarantee: a thorough audit and written strategy before any execution begins, clear monthly reporting on agreed KPIs, and full transparency about what we are doing and why. We stake our reputation on the quality of the process. The results follow from that.

Book a short intro call

Let's Meet
Chat on WhatsApp

If you’re serious about growth, let’s talk numbers.
Book a short intro call, no pitch, just an honest look at where you stand and what’s possible.